LOOKING TO POINT YOUR BRAND IN THE RIGHT DIRECTION?

From packing an office lunch to going on an outdoor adventure, these “cool” products will serve recipients well.

Outdoor recreation is more popular than ever, according to Backpacker Magazine, with more than 60 million people going on a hike annually, for example. Cooler bags are a great giveaway or corporate incentive option to target the outdoor adventurer – but the category also has a wide variety of options for office workers, healthcare staff and more to use in their day-to-day.

Campers, hikers and beachgoers alike can stay hydrated and comfortable on the go with this cooler backpack that doubles as a quick seat. Its durable steel frame holds up to 250 pounds.

With a roomy 24-can capacity, double-zippered main compartment and sleek, modern design, this backpack cooler is ideal for wellness giveaways or outdoor retreats at tech firms.

With the capability to fold down neatly from its 20-can capacity to a more travel-friendly size, this Igloo puffer cooler is a stylish, sustainable option for travel agencies or hospitality chains.

These retro paper bag-inspired lunch totes, made of durable kraft paper, are designed to help recipients brown-bag it in style. Perfect for summer camps or school districts.

This insulated cooler bag has plenty of room for lunch, snacks and beverages to carry healthcare workers through a long shift.

Built for the outdoors, this YETI soft cooler fits enough snacks and drinks for the whole crew. Well-suited for construction sites or employee incentive programs.

The thermal foil lining of this insulated tote is designed to keep contents hot or cold throughout the day. It’s a natural pick for workplace wellness initiatives that encourage packing lunch.